KOIVUKYLÄ PHARMACY

Koivukylä Pharmacy renewed their digital store marketing with the EWQ Digital Signage. The pharmacist Hannele Kautto saw our solution at the Pharmacy fairs and was immediately interested.

Now the pharmacy has four pieces of 10” shelf DS-displays and one 40” indoor DS-display intensifying the sales and information.

Personalized campaigns for own customer segment

”I was very excited, when I bump in to the EWQ Digital Signage at the Pharmacy fairs. The solution was exactly what I had been looking for. We had already a couple of displays in our pharmacy but they were intended for general advertising which we couldn’t control. With the EWQ Digital Signage, we could create personalized campaigns and newsletters for our own customer segment. It is very easy, fast and cost effective!”

Effortless additional sales

”Thanks to the EWQ Digital Signage, we’ve got rid of the price tag piles that made our pharmacy look messy. Now, our theme colors are showing also from the bright DS-displays, creating coherent and modern look. The DS-displays are in places where we know our customers will pay attention. The bright and moving picture capture the eye and guide the customers over to our campaign products.

Our big 40” indoor DS-display can be seen at once from the entrance. Four of the 10” shelf DS-displays are in the key account shelves in vicinity of the cash register. These places are excellent for additional sales. While queuing, the customers have the time to read the campaigns and information. Thus, the campaign products are easier to buy.

At this moment, we are showing key account campaigns from the DS-displays and new ideas pop all the time. We can publish our own writings in short notice, for example product descriptions and information. The messages are current and focused for our own customer segment. With the EWQ Digital Signage, our customer service will improve constantly.”

Excellent tool for preset the content

”The tool for the content management and production, SeeSignage, is very easy to use. There’s clear rows to write e.g. time, product and price and also a drop box for pictures. SeeSignage enables to preset the content for specified times. That’s an excellent tool! We could make for example “one hour-shock offers” to sell some last products from our stock and set the prices to start at a specific time, for example rush hours.

The absolutely biggest benefit from presetting the content, will show monthly when the offers change. Before it took time to make and change the prints. Now with the EWQ Digital Signage and SeeSignage, we are saving time notably! The campaigns and offers for next month can be done in advance and preset to start at a specific day. Our employees have been very satisfied for this change!”

Awaited novelty

”The EWQ Digital Signage is awaited novelty among the pharmacies. When you’re thinking about the visualization and maximum use of the space, it’s impossible to compare the DS-displays and the print ads. The best thing is that the monthly cost of the EWQ Digital Signage is much less compared to make traditional prints. I have already praise the EWQ Digital Signage and SeeSignage to my colleagues and I really hope that all pharmacies will exploit this amazing system. Thanks to the EWQ!”

Hannele Kautto

Pharmacist, Vantaa/Koivukylä Pharmacy

Four of the 10” shelf DS-displays are in the key account shelves in vicinity of the cash register. These places are excellent for additional sales.

The big 40” indoor DS-display can be seen at once from the entrance.

The pharmacy uses also EWQ-Touch ticket unit, where the product information, campaigns and other customer information are at the best place, right beside of the service groups.

Sales

Call +358 (0)207 414 680 or find your nearest EWQ Authorised Reseller

Support

Service maintenance information & EWQ manuals